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Research papers

Deep design to the rescue

This use case position "deep design" as being different from qualitative research, in the way it manifests design related output while also presenting a contrast with human-centred design in the way it uncovers eco-systems habitats, cultural norms,...

Catalogue: Global Qualitative 2017: Back to the future
Author: Tirthankar Dash
Company: Quantum Consumer Solutions Pvt Ltd
November 3, 2017
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Citation

Dash, T. (2017a, November 03). Deep design to the rescue. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/deep-design-to-the-rescue